Grassroots California

Grassroots California is all about merging streetwear vibes with the 420 lifestyle. Known for their limited-edition snapbacks, hoodies, and gear, the brand stands out with bold designs, trippy patterns, and artist collabs that hit different. What started as a small idea quickly turned into a global movement, connecting cannabis culture with fashion that’s made to be worn loud and proud. Whether you’re blazing at home, chilling at a festival, or repping your crew in the city, Grassroots has you covered with gear that doesn’t just look good—it makes a statement.

Their designs celebrate individuality, counterculture, and creativity, making them a staple in the cannabis community. With hats that are collectible in their own right and clothing built for comfort and style, Grassroots California bridges the gap between cannabis, art, and everyday wear. If you’re looking for 420-friendly fashion that’s more than just merch, this brand is where culture meets design.

Grassroots level cool

Grassroots and Smoke Buddy were the first 2 brands that we imported into Australia, the first once again! I believe that I am still the only stockist of Grassroots Caps in the country. Each and every cap has been designed to become a collector’s item and only a limited amount of each is produced.

A cap but not just any cap, Grassroots California is an entire movement to redefine streetwear that emerged in 2009, and they are heavily inspired by the cannabis counterculture. A brand that also values the environment using eco-friendly fabrics/materials. Each cap is made from hemp, and they also like to use recycled soda cans, ballistic material and add holograms.

THE BEST BIT - Each cap that Grassroots produces comes with a hidden storage zone within the inner lining. Hidden under a flap and your head should keep all the contents secure when the cap is worn. Need I say more!

Sincerely,

LadyLux420